From inception the practice was unorthodox, hence it was imperative to have a firm that designed as a studio. The term “studio” is extremely critical in this context. “Studio” is generally associated with the creative field. In Photography exchange of multiple ideas especially in a studio environment has the potential to greatly enhance the final outcome. The photography & design process looked to transcend the obvious to create a more pleasurable and sensorial experience, buildings that celebrate life and thereby make strong statements, statements that create a sense of identity not only for themselves but also their users. What was critical in achieving this was to create an environment which encouraged discussion.